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Wednesday / October 21.

The Latest Event Industry Insights

Whether it’s a marketing expo or an intimate networking event, there’s no denying the power of meeting face-to-face in business. The popularity of experiential marketing has grown dramatically in recent years, meaning more and more brands are looking to make an impact at the most widely attended industry events. For event organisers, that makes meticulous planning and preparation even more vital, in order to ensure that your shows stands out.

In the rapidly evolving business sphere, traditional modes of marketing are being bypassed by more innovative and exciting approaches – but when it comes to good old-fashioned face-to-face marketing, business events can be an invaluable platform.

If you’re searching for ways to shake up your approach to marketing while harnessing the power of one-to-one engagement, in today’s post, we’re breaking down the value of business events to demonstrate how they could provide a profitable platform for SMEs.

We live in a world that’s obsessed with social media, and with many of us regularly logging into our social media accounts, more and more businesses are making the move online in hot pursuit of their target demographic. From building relationships with online users to encouraging clients to get involved with upcoming events and exhibitions, interacting with social network users is one of the most effective low-cost marketing strategies out there.

Conferences of different sizes require different approaches for the best planning and marketing possible. Event planners have their own strategies to organize events to fit their target attendee size, but they tend to differ across the board. With the help of event planning veteran Ariane Tan, we have come up a tried and tested framework to set the base for all events of all scales. Enter the Event Planner’s Quick Guides to Conferences.