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We are proud to announce that GEVME is an event technology provider for the inaugural Singapore FinTech Festival 2016 – one of the largest financial technology (FinTech) festivals happening in Asia. Organised by the Monetary Authority of Singapore (MAS) and in partnership with the Association of Banks in Singapore (ABS), this large-scale festival brings together an exciting range of FinTech events for the international FinTech community.

Whether it’s a marketing expo or an intimate networking event, there’s no denying the power of meeting face-to-face in business. The popularity of experiential marketing has grown dramatically in recent years, meaning more and more brands are looking to make an impact at the most widely attended industry events. For event organisers, that makes meticulous planning and preparation even more vital, in order to ensure that your shows stands out.

In the rapidly evolving business sphere, traditional modes of marketing are being bypassed by more innovative and exciting approaches – but when it comes to good old-fashioned face-to-face marketing, business events can be an invaluable platform.

If you’re searching for ways to shake up your approach to marketing while harnessing the power of one-to-one engagement, in today’s post, we’re breaking down the value of business events to demonstrate how they could provide a profitable platform for SMEs.

We live in a world that’s obsessed with social media, and with many of us regularly logging into our social media accounts, more and more businesses are making the move online in hot pursuit of their target demographic. From building relationships with online users to encouraging clients to get involved with upcoming events and exhibitions, interacting with social network users is one of the most effective low-cost marketing strategies out there.