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The 2016 Singapore Airshow is part of a continuing series held bienially on the sunny island of Singapore. An event that draws huge crowds of dignitaries and members of the public alike, it is held on a grand scale, and in some quarters is one of the most eagerly anticipated events on the calender. In that respect, the 2016 edition was no different. There are many reasons why this mega-event is so popular, of course, and the $319 million dollars it contributed to the Singaporean economy in 2014 surely is a charm with authorities here.

Anyone who’s worked in marketing knows the importance of marketing metrics: cost per acquisition, number of leads gained per campaign, traffic and conversion rate, etc. The Internet has made marketing far more measurable and accountable. As a result, marketing professionals are now required to be well-versed in analytics. Yet many marketers with years of experience still find themselves struggle with numerous metrics for different kinds of marketing. (In fact, Chiefmartec listed out 131 different kinds of marketing). Mastering different sets of metrics is key to a successful marketing campaign. As for event marketing, there are a certain number of things you should always keep watching before, during, and after an event. Here come the essential metrics for your event marketing. Trust me, just a few.

If you are reading this from somewhere in the northern hemisphere, summer is here! (If you are reading this from the southern hemisphere, come back in 6 months.) And what better way to commemorate the hot and sweaty months than by adhering to its stereotypical traditions and throwing a summer party. And who better to ask about such a party then someone who was born and raised on a tropical isle where summer is not a season but the entirety of your existence. So let me introduce – myself.

Competition is inevitable in every industry, and it’s a never-ending race among businesses to stay ahead of their competitors. In the thriving events industry, in particular, newevent planning industry competitors are jumping onto the bandwagon every day, offering fresher ideas or lower price points—you snooze, you lose. As an event organiser, how do you stay ahead of your competitors in this wild race?

How to define your competitors

Since the advent of the Internet, the concept of competition has expanded, meaning that your competitors may be online websites, many of which you don’t even know about, so understanding your event planning competitors is an important strategy to develop. Therefore, the most obvious and simple way, at first glance, is Internet research based on the key users’ queries.

What are some effective ways to quickly recognise your event management competitors and stay ahead of them in the market? You will discover some affordable ways to stay on top of the game in this article.

Branding is an important aspect of any business. It is basically to create a name and an image of the business in consumers’ mind. When it comes to event organizing, event managers will find that branding plays a significant role to attract and retain attendees. Do you like an event with a forgettable name and that you can barely paint a picture of it in your mind? When I think back on past events I have attended, only a few of them gave me much to remember afterwards. Even fewer got me to think of them immediately when I want to find an event to attend or recommend one to my friends and colleagues.