You’re the leader now – the proverbial captain of the ship. And like every good captain, you know how important having a stellar crew is and that you simply cannot succeed without them. So let’s talk about how you can go about assembling the “A” team for your event.
Evolving from online personal journals more than a decade ago, blogs have now become a marketing force that generates sales and boosts conversion of leads. Accessible to all, blogging is an incredibly convenient way to relay information and entertain readers. Bridging the gap between the stringent undertones of official sites and the informal quality of social media like Twitter and Instagram, blogging provides a channel for communication between you and your audience, as well as an opportunity to inject a voice and personality in contrast to cold, manufactured marketing messages.
You hear wedding bells tolling in the distance and feel the age-old urge to settle down and tie the knot. So, as a true-blue Singaporean you ask in the most romantic of tones, “want to apply for a HDB flat?”
You and your team may have cameras on your smart phones and no doubt the capacity to take the event photos needed on your own digital camera. But is it a sensible thing to do on top of managing the whole event and all the minute details to look after? In fact, you have only one chance to capture and document the success of your event, so why not leave it to a specialist. Certainly there is a cost attached to it but it may cost you even more if you miss the opportunity to visually capture your event’s key moments and its essence.
We all got the memo, us marketing folks decided en masse to become story tellers as well as marketers over night. I have to say at the outset I’m 100% behind this, even though it sounds like ‘the usual marketing tosh’ that our industry is often criticised for.
The recent surge of data over the last few years through time digital interaction and gathering and managing social media profile, have stimulated strongly the exponential growth of data.
When it comes to the successfulness of an event, it’s only as good as the experience of your attendees. Besides educating and motivating them to a cause of action, one of your goals is to engage them and leave them feeling that their time and money were well spent. For a positive overall experience, the little things do matter and they all add up to how your guests feel!
With the overexposure to media we face daily, just promoting your event through advertisements in print, web, television and social media isn’t going to suffice. Your target audience need to be aware of your event as a brand in order to link these promotional efforts to it, and for them to recognize your brand and differentiate you from your competitors, consistent branding is key! What exactly does branding consist of? Besides a distinctive name that is representative of your company’s products, services and values, branding also involves conjuring a visual identity, brand image, and marketing or advertising campaigns.
