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If you are reading this from somewhere in the northern hemisphere, summer is here! (If you are reading this from the southern hemisphere, come back in 6 months.) And what better way to commemorate the hot and sweaty months than by adhering to its stereotypical traditions and throwing a summer party. And who better to ask about such a party then someone who was born and raised on a tropical isle where summer is not a season but the entirety of your existence. So let me introduce – myself.

Competition is inevitable in every industry, and it’s a never-ending race among businesses to stay ahead of their competitors. In the thriving events industry, in particular, newevent planning industry competitors are jumping onto the bandwagon every day, offering fresher ideas or lower price points—you snooze, you lose. As an event organiser, how do you stay ahead of your competitors in this wild race?

How to define your competitors

Since the advent of the Internet, the concept of competition has expanded, meaning that your competitors may be online websites, many of which you don’t even know about, so understanding your event planning competitors is an important strategy to develop. Therefore, the most obvious and simple way, at first glance, is Internet research based on the key users’ queries.

What are some effective ways to quickly recognise your event management competitors and stay ahead of them in the market? You will discover some affordable ways to stay on top of the game in this article.

Branding is an important aspect of any business. It is basically to create a name and an image of the business in consumers’ mind. When it comes to event organizing, event managers will find that branding plays a significant role to attract and retain attendees. Do you like an event with a forgettable name and that you can barely paint a picture of it in your mind? When I think back on past events I have attended, only a few of them gave me much to remember afterwards. Even fewer got me to think of them immediately when I want to find an event to attend or recommend one to my friends and colleagues.

Transformative, disruptive, revolutionary: as soon as a new technology hits the scene, there is a pressure within companies to get on board with it ASAP in order to be a part of the next big wave of change. From my experience, however, the relationship between technology and business – specifically the events industry – is a strange one, and deserves a more considered response.