As a business, you might adopt a love-hate attitude towards sponsorships. Perhaps one of your favored clients approached you and you found it hard to turn down, so you begrudgingly agreed, or you are simply doing it because everyone else is doing it. While sponsorship is done by most companies, it tends to take backstage compared to other marketing initiatives like online marketing, PR, and more. However, it’s time to shine a spotlight on it, as the return on your investment could be invaluable and prove to be more affordable and effective compared to its marketing counterparts. Read on to debunk some notions about sponsoring and learn more about its benefits for you as a brand.