You hear wedding bells tolling in the distance and feel the age-old urge to settle down and tie the knot. So, as a true-blue Singaporean you ask in the most romantic of tones, “want to apply for a HDB flat?”
You and your team may have cameras on your smart phones and no doubt the capacity to take the event photos needed on your own digital camera. But is it a sensible thing to do on top of managing the whole event and all the minute details to look after? In fact, you have only one chance to capture and document the success of your event, so why not leave it to a specialist. Certainly there is a cost attached to it but it may cost you even more if you miss the opportunity to visually capture your event’s key moments and its essence.
We all got the memo, us marketing folks decided en masse to become story tellers as well as marketers over night. I have to say at the outset I’m 100% behind this, even though it sounds like ‘the usual marketing tosh’ that our industry is often criticised for.
When it comes to the successfulness of an event, it’s only as good as the experience of your attendees. Besides educating and motivating them to a cause of action, one of your goals is to engage them and leave them feeling that their time and money were well spent. For a positive overall experience, the little things do matter and they all add up to how your guests feel!
With the overexposure to media we face daily, just promoting your event through advertisements in print, web, television and social media isn’t going to suffice. Your target audience need to be aware of your event as a brand in order to link these promotional efforts to it, and for them to recognize your brand and differentiate you from your competitors, consistent branding is key! What exactly does branding consist of? Besides a distinctive name that is representative of your company’s products, services and values, branding also involves conjuring a visual identity, brand image, and marketing or advertising campaigns.
This article concerns that ‘n’-word again – yes, it is time for us to discuss networking. It is that activity that is defined ever so dryly by Wikipedia as “a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures”.
Lights! Camera! Action! Yes, yes, you probably think that’s the most cliché of openings, but then again much of what you see in movies are clichés anyway. And, to be fair, clichés exist because they do work to some degree. Keep that in mind as we explore how to create an Oscar-worthy event.