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The Latest Event Industry Insights

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Event Technology

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Virtual Reality (VR), the capacity to send people to a world of maxed-out imagination and endless possibilities, has been changing the world. Facebook CEO Mark Zuckerberg told the audience at Samsung’s Galaxy S7 launch event that VR is going to “change the way we live and work and communicate.” That well explained his vision when he decided to acquire Oculus VR Inc., a young maker of VR goggles with little revenue at that time, for $2 billion two years ago. Today, the Samsung’s Gear VR powered by Oculus is a no-brainer if you own a Samsung phone to get started with VR.

Event Management

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Good food always draws a crowd, but it tends to be an underrated aspect of event planning. If you think you can get away with hiring a cheap caterer and calling it a day, think again! The quality of your food and beverages may be what makes or breaks your event. Afterall, taste is a sensory experience closely connected to our memories — have you ever eaten a childhood favorite and reminisced to the flashbacks of your past? A clever selection of refreshments may allow your guests to remember your event for a long time!

Event Marketing

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It is finally here. The big product launch that you and your company have been building towards for weeks and months. Everything is in place – the venue is decked up, the guest list is confirmed, the insurance is settled, and even that hottest-new-band-in-town you hired to open your show is tuned up and ready to go.

But.

Your event is an utter flop. You’ve neglected the pre-event. Here are 5 ideas that might help you avoid such a doomsday scenario.

Event Technology

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American multinational technology company, Cisco System, has bought IoT platform company, Jasper Technologies, in a deal worth $1.4B. Founded in 2004, Jasper Technologies is bringing a wealth of software experience and more than 3500 enterprise customers into Cisco’s fold. Driverless cars are one of the most exciting up and coming technology for consumers, but this is only one example of the devices to be connected to the internet in the near future according to Cisco. The company expects 50 billion devices and objects to be connected to the internet by the year 2020. They also estimate the IoE market (Internet on Everything, term coined by themself)  to have a value of $14.4 Trillions (Google tells me that means one million one millions) for the private sector in 2022.