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With the overexposure to media we face daily, just promoting your event through advertisements in print, web, television and social media isn’t going to suffice. Your target audience need to be aware of your event as a brand in order to link these promotional efforts to it, and for them to recognize your brand and differentiate you from your competitors, consistent branding is key! What exactly does branding consist of? Besides a distinctive name that is representative of your company’s products, services and values, branding also involves conjuring a visual identity, brand image, and marketing or advertising campaigns.

This article concerns that ‘n’-word again – yes, it is time for us to discuss networking. It is that activity that is defined ever so dryly by Wikipedia as “a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures”.

Are you thinking of selling merchandise at your next event? Not only this will give you the capacity to create some promotional buzz around your event but you are also looking at a great opportunity to increase your revenue. Typically, conventions, festivals, concerts, and other consumer events are packed with a remarkable range of merchandise, including the sale of food and beverage.