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The Latest Event Industry Insights

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Event Marketing

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First-time visitors don’t always convert and purchase on the get go. Tech-savvy users nowadays prefer to research and make comparisons in order to make smart purchases. However, how do you get these users to remember you and come back to seal the deal? The answer is event remarketing. Tapping into potential customers who have visited your web page, event remarketing comes in the form of ads and reminders to convince your target audience to purchase tickets and attend your event. Here are 5 digital platforms that will help you make powerful second impression.

Event Management

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Event attendees are essential to every event, and one of your fundamental goals as an organizer is to attract your target audience, and give them a positive experience. In order to do that, you’re going to have to put yourself in their shoes and see things from their perspective. Who is your target audience, what motivates them, what deters them and what is their goal from attending your event? Here are 5 facts you should know about event attendees:

Event Technology

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It has become a norm for events to have a mobile app that provides the basic event information. With event apps becoming more prominent, organisers are looking at expanding the use of mobile apps into the Internet of Things (IoT) – creating engagement opportunities for their audience throughout the event. Eugene Yang, CEO of Actigage, touched on how the IoT will benefit the MICE industry in the near future at the GEVME Xchange 2016.

Event Marketing

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The number of attendees will either make or break an event. That is why we as event organisers have to spend a great deal of our effort on event marketing, which starts with event landing page design inspiration. There is no better place than a well-designed event landing page to tell your audience exactly why they should come to your event and what value they will get from attending.

Event Onsite

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As I have harped about in my previous articles, an event is more than just an event. Your attendees are more than just your guests and potential clients or partners – they are, for that event at least, your audience. And like every audience, they are waiting to be entertained. Here are some ways you can take your attendees on an emotional journey and have them sold on your event.