2015 has gone down as the hottest year since the beginning of modern record keeping in 1880. You know this and your company knows this. So as good and interested global citizens with high standards of Corporate Social Responsibility, of course you want your event to be as environmentally-friendly as possible. Here are three things to consider in order to make that a reality.
Event professionals, how do you feel when you hear the two words “no-shows”? I guess it sounds like “Zika virus” to pregnant women. Just like mothers-to-be are afraid that their child might be born with a small head, we feel dreaded when imagining that our brainchild might be a disappointment to the sponsors, our boss and the public with too many empty seats.
From the word “go”, your event will be skippered by the captain of your ship; your emcee is the one who from that moment on will control proceedings and the one whom the success of your show rests on. Here are some things to consider with regard to emceeing at your event.
Logistics makes out the vital support of event planning, coordinating the flow of services between event planner and the various vendors. By default, it is also the part that is the more cost-heavy for your event.
You’ve got your official page and social media — Facebook, Twitter, and Instagram — in place. However, the event’s web traffic is still not as high as you would like it to be! Well, just setting up these platforms aren’t enough to make people click through from links, follow you on social media, or even search for your website. Content is king, and you need to provide incentives to encourage online traffic. Here are 5 tips for driving online traffic to your events by leveraging on quality content:
First-time visitors don’t always convert and purchase on the get go. Tech-savvy users nowadays prefer to research and make comparisons in order to make smart purchases. However, how do you get these users to remember you and come back to seal the deal? The answer is event remarketing. Tapping into potential customers who have visited your web page, event remarketing comes in the form of ads and reminders to convince your target audience to purchase tickets and attend your event. Here are 5 digital platforms that will help you make powerful second impression.
Email marketing is at the foundation of any event marketing strategy today, even in the age of social media and content marketing.
Event attendees are essential to every event, and one of your fundamental goals as an organizer is to attract your target audience, and give them a positive experience. In order to do that, you’re going to have to put yourself in their shoes and see things from their perspective. Who is your target audience, what motivates them, what deters them and what is their goal from attending your event? Here are 5 facts you should know about event attendees:
