What is a successful event?
To event organisers, it might be ticket sales and the overall event attendance. Those attending might gauge this from the on-ground, “live” experience – the spatial design of the event, the interactivity of the exhibits, the quality of talks, the networking opportunities or maybe even what goes in the goodie bag.
Have you noticed, in the past events that you organized or attended, that visitors not only come from all backgrounds, seniority, and industries, but they have diverse reasons for being there as well? The most commonly observed reasons from many events are:
The truth is, most event visitors are genuinely interested in discovering business opportunities during an event. But, why does it feel like you couldn’t connect with your audience to unearth such opportunities, and most leave the event without any meaningful conversations at your booth or with your sales teams? If you are the organizer or an exhibitor of the event, it is your job to make their time worthwhile by first getting clarity on their objectives, and adding value through clear, real-time communications of what they need to know, and where they can best achieve their objectives before, during, and after the event.
The marketing industry has been undergoing tremendous changes over the past few years. In fact, according to a study from Adobe, marketing has changed more in the past four years than in the last 50 years. Things are so fast moving that only 48% of marketers today feel highly proficient in digital marketing.
One of the methodologies that has been taking the marketing world by storm is Inbound Marketing. According to HubSpot’s new State of Inbound 2015 report, 3 out of 4 marketers across the globe today prioritize an inbound approach to marketing.
Inbound marketing can be very effective when applied to events. Here are a few tips on what you can do to promote your event using inbound marketing techniques.
2016 marks the inaugural year of the GEVME Xchange – an annual event where we connect event management and event marketing professionals.
Looking for inspiration on how to improve your sponsorship packages?
You’re here looking for refreshing ideas, hoping that it won’t be the same concepts that have been used repeatedly in events. Well, you’re in luck. Sort of anyway.
Here are 4 new ideas for you to consider when creating your next package.
What is the first thing you think about when it comes to events?
Is it the experience? Could it be the picturesque view that comes with the venue? Maybe it’s the food. Maybe it’s the way it resonates with you.
Think about the last time you’ve been to an event that appealed to you so much that you almost felt like it ‘spoke’ to you. Have that thought in your head? Good. Let’s proceed. Don’t worry if you can’t recall an event that fits.
We’ll explore the reasons why you should create a persona for your event that ‘talks’. Learn also why you should do so on a platform that has become an extension of our daily lives – social media.
I got a chance to visit the MICE Asia Pacific Exhibition 2015 held in Singapore last week – my first time. They had a stunning range of companies providing state-of-the-art technologies, event solutions and venues. Without ‘hazy’ skies to boot, I’d say it was quite the event experience.
Sometimes there are cases where you might want to add a fee or additional charge on top of the order which the participant is placing, e.g. it could be an admin fee, a booking fee, or a fee based on the payment method selected by the participant. With the new Fees feature, you can now do that.
