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Saturday / January 16.

The Latest Event Industry Insights

It has become a norm for events to have a mobile app that provides the basic event information. With event apps becoming more prominent, organisers are looking at expanding the use of mobile apps into the Internet of Things (IoT) – creating engagement opportunities for their audience throughout the event. Eugene Yang, CEO of Actigage, touched on how the IoT will benefit the MICE industry in the near future at the GEVME Xchange 2016.

The number of attendees will either make or break an event. That is why we as event organisers have to spend a great deal of our effort on event marketing, which starts with event landing page design inspiration. There is no better place than a well-designed event landing page to tell your audience exactly why they should come to your event and what value they will get from attending.

As I have harped about in my previous articles, an event is more than just an event. Your attendees are more than just your guests and potential clients or partners – they are, for that event at least, your audience. And like every audience, they are waiting to be entertained. Here are some ways you can take your attendees on an emotional journey and have them sold on your event.