It has become a norm for events to have a mobile app that provides the basic event information. With event apps becoming more prominent, organisers are looking at expanding the use of mobile apps into the Internet of Things (IoT) – creating engagement opportunities for their audience throughout the event. Eugene Yang, CEO of Actigage, touched on how the IoT will benefit the MICE industry in the near future at the GEVME Xchange 2016.
The number of attendees will either make or break an event. That is why we as event organisers have to spend a great deal of our effort on event marketing, which starts with event landing page design inspiration. There is no better place than a well-designed event landing page to tell your audience exactly why they should come to your event and what value they will get from attending.
As I have harped about in my previous articles, an event is more than just an event. Your attendees are more than just your guests and potential clients or partners – they are, for that event at least, your audience. And like every audience, they are waiting to be entertained. Here are some ways you can take your attendees on an emotional journey and have them sold on your event.
Besides social media, content marketing and listing your event, how else do you get people in for your event? Have you already planned your email marketing strategy in an effort to drive the attendance you need? Have you tried and applied the 5 Simple Tips for Effective Email Marketing yet?
Some events have bigger budgets than others. While most people believe that with an unlimited amount of resources or a whole lot of money, you can potentially move mountains and make huge ripples in the lake, it also does not mean that events with smaller budgets are going to be less impactful and successful.
Everything in your event has been a roaring success so far and everyone has been raving about the food, the music, and the décor. Now it is time for the cherry on the cake – your invited guest speaker. Here are five elements for a successful speaker invitation.
We all know decor is essential to every event. From signage to floral display, event decorations communicate the theme of your event and add to the experience. An attractive centerpiece, especially, gives your guests reason to post pictures of your event on social media, generating more publicity. Read on for 5 decor ideas for an eye-catching centerpiece!
There are many ways to promote your business. Marketing, as most of you know it, consists of the usual suspects; advertising campaigns (traditional / media), SEO (search engine optimization) for websites, E-mail campaigns… etc, just to name a few. In this article today, we are going to talk about another form of marketing. You guessed it…
