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Thursday / May 28.

The Latest Event Industry Insights

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Event Marketing

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News about global warming and climate change have found their ways to be present on our daily newspapers in almost any part of the world. Twelve hours ago, The Guardian reported that more than half a million could be killed a year globally by 2050 as climate change impacts agriculture and causes malnutrition, according to new research published in the Lancet. Leonardo DiCaprio, winner of the Oscar’s Best Actor Award this year, voiced his concern about climate change in his victory speech, calling it “the most urgent threat facing our entire species.”

Event Management

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With the advancement of technology and consequently the deterioration of our attention spans, slides have become indispensable visual aids in every presentation, serving as tools to engage the audience, and to keep them in the loop of what the speaker is talking about. Managing slides may sound like one of the simplest component in giving a presentation, but done well, it can elevate the quality of your presentation and event. Here are 3 tips to better manage your slides during events!

Event Marketing

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Do you know that 3 out of 4 marketers globally in 2016 prioritize an inbound marketing approach, according to a report by Hubspot?

The same Hubspot report also claimed that inbound marketing can save companies 61% per lead. That is understandable as you pay for advertising to get people’s attention in outbound marketing approaches, whereas you earn people’s interest through inbound marketing. Aside from being cheaper, inbound marketing is also sustainable. The content you have created on your blogs, social media, podcasts, etc. will remain effective for lead generation long after a marketing campaign has ended.

Event Management

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Besides a goodie bag filled with exciting gifts and marketing collaterals, what a guest brings back with them is an invaluable experience, which holds the key to the success of an event. While experiences tend to be intangible and subjective to each individual based on their thoughts and feelings, it is not impossible to craft and facilitate a desired experience for your attendees. Read on for some important factors in designing the best event experience for your guests.

Event Management

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When it comes to catering food for attendees at events, we’re always befuddled by the simple question of “how much should we order?” We don’t want to order too little because hungry attendees are hangry (hungry and angry) people.

So what do we do?

Order more food – way more. We’ll have everyone well-fed and risk food wastage instead of putting our attendees’ satisfaction on the line. The result? We’re faced with global climate issues and inequality in food distribution globally.

Not quite the best outcome.

Well, let us explore a few options in this article to handle the excess food we have at events and put them to good use. Feel-good suggestions coming right up!

Event Technology

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Virtual Reality (VR), the capacity to send people to a world of maxed-out imagination and endless possibilities, has been changing the world. Facebook CEO Mark Zuckerberg told the audience at Samsung’s Galaxy S7 launch event that VR is going to “change the way we live and work and communicate.” That well explained his vision when he decided to acquire Oculus VR Inc., a young maker of VR goggles with little revenue at that time, for $2 billion two years ago. Today, the Samsung’s Gear VR powered by Oculus is a no-brainer if you own a Samsung phone to get started with VR.