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Monday / April 19.

The Latest Event Industry Insights

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Event Management

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Good food always draws a crowd, but it tends to be an underrated aspect of event planning. If you think you can get away with hiring a cheap caterer and calling it a day, think again! The quality of your food and beverages may be what makes or breaks your event. Afterall, taste is a sensory experience closely connected to our memories — have you ever eaten a childhood favorite and reminisced to the flashbacks of your past? A clever selection of refreshments may allow your guests to remember your event for a long time!

Event Marketing

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It is finally here. The big product launch that you and your company have been building towards for weeks and months. Everything is in place – the venue is decked up, the guest list is confirmed, the insurance is settled, and even that hottest-new-band-in-town you hired to open your show is tuned up and ready to go.

But.

Your event is an utter flop. You’ve neglected the pre-event. Here are 5 ideas that might help you avoid such a doomsday scenario.

Event Technology

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American multinational technology company, Cisco System, has bought IoT platform company, Jasper Technologies, in a deal worth $1.4B. Founded in 2004, Jasper Technologies is bringing a wealth of software experience and more than 3500 enterprise customers into Cisco’s fold. Driverless cars are one of the most exciting up and coming technology for consumers, but this is only one example of the devices to be connected to the internet in the near future according to Cisco. The company expects 50 billion devices and objects to be connected to the internet by the year 2020. They also estimate the IoE market (Internet on Everything, term coined by themself)  to have a value of $14.4 Trillions (Google tells me that means one million one millions) for the private sector in 2022.

Event Onsite

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Nothing else can make your event attendees more frustrated than a bad onsite event experience. For those who are wondering about the term, the ideal “onsite experience” ensures attendees feel welcome and taken care of at the very first moment they arrive at the event venue – and first impressions are, as the cliché goes, everything. The onsite experience can set the right tone for the entire event, or be a party pooper.

Event Technology

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Artificial Intelligence (AI), simply put, is a branch of computer science that develops computers that can perform tasks normally requiring human intelligence. When people think of AI, robots that can think like humans (and might want to destroy humanity) often come to mind due to the prevalence of sci-fi movies such as The Terminator, I, Robot and Avengers: Age of Ultron. However, most AI researchers are focused less on producing humanoid robots and more on developing intelligent systems that make people’s lives easier (or not). Read on to find out how emergent AI is having a huge impact on our society and whether we are ready for it.