Have you ever wonder whether what percentage of your online traffic is converting to paid ticket sales? Which marketing channel is bringing you the highest online conversion rate? And what is the drop-out rate on your registration form and the opportunity cost to you?
Email marketing is the bread and butter of most event marketers. Yet, segmentation is a word that does not exist in the dictionary of lots of event marketers that I have spoken to.
If you have run multiple events using online registration as your primary tool, see if you are using all the best practices below.
iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence. Apple also refers to it generally as location and proximity detection technology.
As event managers are often on the go, having access to information on the go is critical. Here are 8 free apps which we thought would be great to have for busy event managers.
A new report has discovered the top tactics that email marketers are using when it comes to ensure their messages are getting through to their desired audience – and are having the anticipated effect one opened.
If you regularly follow the latest news on technology trends, you’ll no doubt be aware that augmented reality (AR) is an ongoing topic of interest among industry professionals.
Often, event marketers are bogged down by an ongoing events calendar. With it comes accompanied by a series of email campaigns which are often needed to ramp up awareness, drive interest and ultimately sign-ups for the event.
