I am an avid soccer fan (I have been watching soccer since 1986 World Cup) and at the same time, have been a digital marketer for more than a decade. Being an avid follower of the two, I can’t help but associate both after the weekend’s round of matches Premier League matches. Here’s why.
Email is typically used by Event Marketers as the start of an event marketing campaign. Often, it is carried out in a manner where all emails designed are sent to whoever is available in the database. So what can be done differently and what is the effect of a well structured email campaign for Events?
An increasing number of businesses are now interacting with suppliers, buyers and clients overseas as an essential part of building up their revenue.
Good event organizers will be aware of the need to collect plenty of data when they are setting up something like a trade show or seminar. Without it, registration can be lost, muddled or misconstrued and tickets might not get sent to the right people.
If you regularly read these pages, you’ll already know many of the benefits of running regular events such as conferences and seminars. However, there are also plenty of rewards to be had from offering virtual events for online attendees.
Outsourcing jobs and tasks by using spending is frequently tipped as a good way to reduce spending on IT and increase efficiency.
Businesses sending out event registration forms to clients and customers should not miss out on the opportunity to add payment capabilities to the relevant section, as it could mean a significant boost to actual day attendance levels.
If you’re organizing or marketing an event of any size, you’ll be keen to do all you can to ensure as many people read your registration forms and click through to book tickets. However, you may be unaware that the smallest factors can influence the likelihood of this happening – and one of them is color.
