Email marketing is the bread and butter of most event marketers. Yet, segmentation is a word that does not exist in the dictionary of lots of event marketers that I have spoken to.
iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence. Apple also refers to it generally as location and proximity detection technology.
A new report has discovered the top tactics that email marketers are using when it comes to ensure their messages are getting through to their desired audience – and are having the anticipated effect one opened.
Often, event marketers are bogged down by an ongoing events calendar. With it comes accompanied by a series of email campaigns which are often needed to ramp up awareness, drive interest and ultimately sign-ups for the event.
Knowledge-based language is the new buzzword in IT. In the words of Stephen Wolfram, he defines knowledge-based language as “a language where a vast amount of knowledge on how to do computation and the world is built into the language.”
I took a look at the whole 12 minutes video and from an events marketing perspective, a few thoughts on how it could transform the events industry immediately came to mind. Here are a couple of thoughts and ideas on how knowledge-based programming can bring about a whole new experience to events.