Outdoor events can be memorably charming — or they can become a harrowing weather adventure you want to forget. Fortunately, there are a lot of things you can do to prepare for an exquisite outdoor event — and it’s that extra preparation that can make an outdoor event fabulous despite torrential downpours, blazing sun or an unexpected spring flurry.
Are you pulling your hair over the lack of followers on Twitter? Or are you looking at improving the way you name your web pages to better fit the social audience?
There are typically 2 key revenue sources for event owners. One is from exhibitors and sponsorships, from companies participating in the event. The other is from event attendees via ticket sales. But is there a 3rd revenue stream beyond the two?
It’s been a while since I last posted, but would like to share with everyone a recent brainstorming session with one of our clients, which stimulated very interesting ideas on criteria-based promotions can be used for events.
You have probably heard of event promotional codes being used for the events you’ve attended or organized. At the same time, it is often a straight-off dollar or percentage off tickets.
Thought Event ticketing promotions are often a challenge for event marketers, here’s a list of 8 ways on how criteria-based promotional codes can be used for
events:
Event Marketers are often set KPIs in terms of Return on Investment (ROI). This can be in the form of minimizing cost outlay, while at the same time, increasing the topline of an event.
Have you ever wonder whether what percentage of your online traffic is converting to paid ticket sales? Which marketing channel is bringing you the highest online conversion rate? And what is the drop-out rate on your registration form and the opportunity cost to you?
Email marketing is the bread and butter of most event marketers. Yet, segmentation is a word that does not exist in the dictionary of lots of event marketers that I have spoken to.
If you have run multiple events using online registration as your primary tool, see if you are using all the best practices below.
